This Privacy Policy explains what data Brand Sentiments (operated by BrandSentiment.com) collects, why, and how it's handled — both for the account holders who use the dashboard and for the public social content it monitors.
1. Account data
When your organization is set up, we store your email address and authentication credentials (via our hosting provider's authentication service), and which organization you belong to. This is used solely to authenticate you and scope your access to your own organization's data.
2. Monitored brand data
For each brand you ask us to monitor, we fetch publicly available posts matching that brand from connected platforms (X/Twitter, Facebook, Instagram, YouTube, Google News), along with public engagement metrics. We do not access private, authenticated, or non-public content on any platform. Fetched content is scored for relevance and sentiment and stored against your organization only.
3. Data isolation
Every organization's data — brands, posts, reports, alerts — is scoped at the database level so it is never visible to another organization. Our internal team can access data only as needed to operate and support the Service.
4. Data retention
Posts identified as unrelated to a monitored brand are quarantined and automatically purged after a short retention window rather than deleted immediately, so a scoring error doesn't silently destroy real data. Relevant, stored data is retained for as long as your organization's account is active, or as separately agreed with you.
5. Sharing
We do not sell your data. We use a small number of infrastructure providers (hosting, database, email delivery, and AI scoring) strictly to operate the Service, under their own confidentiality and data-handling terms.
6. Shared report links
A report you explicitly choose to share via a link is viewable by anyone with that link, without login, until you revoke it. Treat share links as you would any other document you send outside your organization.
7. Your rights
You can request access to, export of, or deletion of your organization's data at any time by contacting us.
8. Contact
Privacy questions or requests can be sent to support@brandsentiments.com.