Answers to your questions

We monitor public conversations on X (Twitter), Facebook, Instagram and YouTube, plus online news coverage. Every source is shown side by side in one dashboard, and you can filter your view by platform.

Each mention is first checked for relevance to your brand, then scored as positive, neutral, or negative by an advanced AI model that reads the full context of the post rather than matching keywords. Off-topic mentions are filtered out before they reach your numbers, which keeps your sentiment scores focused on what people actually say about you.

Yes. You can monitor several brands side by side — useful for sub-brands, product lines, campaigns, or agencies managing several clients — and switch between them from the same dashboard.

You can set up any brand or keyword as a monitored brand — including a competitor — and follow its mentions and sentiment exactly as you do your own.

New mentions are collected and scored every hour, and alerts are generated from that fresh data — so you typically hear about a spike within the hour it starts, not days later in a report.

An overall brand health score, sentiment trends over time, trending topics and issues, top influencers talking about you, media coverage, and a live feed of the mentions behind every number — plus shareable reports for your team.

Yes. Your results are stored under your own account and are never shared with other accounts. We only read public content, never post or change anything on connected platforms, and you can ask us to export or delete your stored data at any time.